I mean, it's just pissing in the wind trying to attract 'yer da' types on Facebook. Nothing really lost.
I might be misconstruing this, because I’ve been doing some work with a small business that lives and dies off Meta advertising to 35-65s. But it’s feels like a massive oversight, surely?
Sure, Facebook trends older - but so do voters! Individual Tory candidates are spending thousands on Meta ads. The Lib Dems are running four different ads targeting Scottish voters alone.
I'm not sure what the exact age demographics were for MySpace and Friends Reunited back in the mid-to-late 2000s, but I'm pretty sure the latter skewed a lot older than Facebook does and the former skewed a lot younger than TikTok does. Yes, MySpace and Friends Reunited both had more of a specific theme that would skew their demographics, but that's kind of the point.