Elon Musty changing Twitter branding and logo to "X"

[The Mikado]

Important question: Is X spoken as X or as Ten? Do I say someone re-Xed this or re-tenned this?

[The Mikado]

I couldn't care less about $1 a year lol.

He's not doing it for the money directly, I think he's doing it to get everyone's credit cards on file so he can later introduce microtransactions and make them frictionless.

Boost this Tweet for the next 3 hours! $1 please!

Twitter additcts would eat it up.

[The Mikado]

Nobody on this forum is using X less than before the Musk purchase. The app has gotten better at delivering content users want to see, making it more engaging than ever.

Imagine actually believing this

What a compelling argument

Algorithm-based feeds work. If you think I’m wrong, you’ll have to explain why X, Instagram and TikTok get more popular every year.  Ask product designers at YouTube if they think maximizing engagement isn’t essential to their business model built on advertising.

https://twitter.com/xdata/status/1702030150236307886?s=46&t=J_equ31A3oC9D3XQ...

Powerful brands like the NFL understand the value of X.

Twitter traffic is down 13% year on year between September 2022 and September 2023, though? That's not growing popularity.

Granted -13% year on year isn't the apocalyptic stuff some were predicting last year, but it's not...good...either.

[The Mikado]

[The Mikado]

Looks like Musk did some damage, but the real death knell came with the demise of Yevgeniy Prigozhin.

The dip lines up almost perfectly with "changing the name of the app from Twitter to X," which clearly led some people to uninstall it because unfamiliar app probably some bloatware what the hell's X.

[The Mikado]

https://www.washingtonpost.com/technology/2023/11/17/elon-musk-x-companies-pulling-ads-anti-semitism/

IBM, Apple, Disney, Paramount, Lionsgate, Sony, and Comcast suspending advertising on X. But I'm sure heatcharger will be along to tell us that this isn't actually a problem for their business and X is doing great even without its single largest advertiser Apple.

[The Mikado]

https://www.washingtonpost.com/technology/2023/11/17/elon-musk-x-companies-pulling-ads-anti-semitism/

IBM, Apple, Disney, Paramount, Lionsgate, Sony, and Comcast suspending advertising on X. But I'm sure heatcharger will be along to tell us that this isn't actually a problem for their business and X is doing great even without its single largest advertiser Apple.

Newest company not advertising on X: NBCUniversal. Remember that X is headed by ex-NBCUniversal exec Linda Yaccarino, who can't talk her old company into advertising on the new one.

[The Mikado]

Nobody on this forum is using X less than before the Musk purchase. The app has gotten better at delivering content users want to see, making it more engaging than ever.

https://edition.cnn.com/2023/11/27/media/elon-musk-x-ads-reliable-sources/index.html

Nobody is using it less...except the people who have stopped entirely.

In recent days, a number of prominent media brands have not only paused their paid marketing campaigns on the embattled Elon Musk-owned social platform, but have ceased posting on it altogether, going silent on the once essential site that sought to be the world’s “digital town square.”

The flagship accounts belonging to Disney, Paramount, Lionsgate, Sony Pictures, Universal, and Warner Bros. Discovery (CNN’s parent company) have not posted on the platform in roughly 10 days, following Musk’s disturbing endorsement of an antisemitic conspiracy theory, which he still has not apologized for.

But sure it's doing just fine. The fact that these recent advertising cancellations will cost them 70 million over the remainder of 2023 alone is totally irrelevant.

[The Mikado]

https://www.axios.com/2023/12/31/elon-musks-x-fidelity-valuation-cut


Fidelity drops its estimate of Twitter's value 71% from the 44 billion Musk paid for it, down to 12.5 billion. I'm sure everything is fine over there and they're not panicking at all about losing about 5/7ths of their value in less than 2 years.