What's interesting is that I assume Fried had to have been a somewhat strong candidate / campaigner to win in '18 given no other statewide Dems did (maybe I am missing something, like a flaw with her opponent?) She should be trying to just replicate that message / strategy rather than this bizarre extremely online resister style campaign.
The Fried strategy in 2018 was fairly simple: ride the coattails of two strong Democratic candidates at the top of the ticket to 49.5%, and distinguish yourself enough on one issue to get a handful of crossover votes to get you over 50%. Not a bad strategy to win downballot, but not exactly something you can replicate when, uh oh, it's
you who's now at the top of the ticket.