McGovern and Humphrey split the Democratic vote, resulting in McGovern only succeeding in carrying the District of Columbia, and Humphrey narrowly carrying his home state of Minnesota. He even lost his best primary state of West Virginia. Wallace, due to vote splitting in both parties, including Ashbrook's insurgent campaign against Nixon, is able to capture all of the old Confederacy, except for Texas, which narrowly remains with Nixon. Nixon concentrates on appeasing the South more intensely, with Wallace as its representative.
Nixon 41%/421 ElecotralWallace 17%/101 ElectoralHumphrey 24%/10 ElectoralMcGovern 13%/3 ElectoralAshbrook 4%/0 Electoral