Over the summer the McCain campaign successfully turned an issue that was not a winner for the republicans 'high gas prices' into a winner with their offshore drilling push. Even though McCain was a recent convert he made it work for him. It was a simple idea that sounded good and made a good chant 'drill drill drill' Regardless of the debate on if it is a good idea, it sounded like a good idea. and 'offshore drilling to lower gas prices' is still a bullet point in his TV ads.
In the last few days the economy and wall street are now the big topics and it is hurting McCain. But again his campaign has cleverly come up with something that sounds good and makes him sound like he 'gets it'
WSJ:
McCain Says Cox Should Be Fired As SEC Chief Amid 'Casino' Markets This 'Bring me the head of Christopher Cox' also has the added bonus of making him sound like he is 'anti bush' by going after Bush's appointee. Again it is highly debatable as to if this will make any difference, but it sure sounds good and makes McCain look like the decisive maverick that he has positioned himself as.
So will this turn things around for McCain and stop the bleeding, or has the "the fundamentals of the economy are strong" thing already sunk in too deep? I think the McCain campaign can at least stop the bleeding.
For the Obama campaign, they need their own simple pandering panacea proposal that can be explained in a 30 second commercial (not the two minute long one they have going now).