House Majority PAC announces $186M fall ad buy

[wbrocks67]

Can this have its own thread? Lots of interesting info here.

https://www.cnn.com/2024/04/07/politics/house-majority-battle-2024-democrat-republican/index.html

House Democrats are aiming for just four more seats to win back the majority this fall – and their big-spending outside group is prepared to spend more than it ever has to pick them up.

House Majority PAC, the super PAC linked to Democratic Leader Hakeem Jeffries, is reserving $146 million in an initial round of TV ads and $40 million in digital advertising in nearly 60 media markets across the country as Democrats prepare for a furious battle with Republicans over the limited number of House races that will determine the next majority.

The details of their ad strategy, first shared with CNN, provide the clearest roadmap yet on how Democrats view their path to the majority. The group’s leaders said most of their money would be focused on pickup opportunities – including in 16 districts that Joe Biden carried in 2020 now occupied by Republicans – but also the seats that Democrats have to defend, including five in districts that Donald Trump won.

[wbrocks67]

My interest is definitely piqued around the Philly media market. $5.7M is a lot that won't all go to Susan Wild, so it seems like Dems may actually be taking a legitimate play at Fitzpatrick for once. I'm still not fully convinced though he can be beat, even in a presidential year at this point.

[ajc0918]

It feels like there has been a coordinated effort from Dem-affiliated groups to reserve ad space as early as possible so your dollars go farther.

[MargieCat]

No mention of Michigan.

With MI-07 and MI-08 both open, Democrats will be playing defense in those.

And in MI-10, John James is vulnerable.

[ProgressiveModerate]

No mention of Michigan.

With MI-07 and MI-08 both open, Democrats will be playing defense in those.

And in MI-10, John James is vulnerable.

MI-10 in 2022 really annoyed me because it felt like Dems slept on it when there was no obvious resaon for doing so - the seat was open, Dems had a decent recruit, the district is normally very close and tends to be bluer downballot, and statewide Dems like Whitmer were favored to carry it.

[ProgressiveModerate]

Did Democrats discover an infinite money glitch lol