Trump winning women while losing men... lol.
I did an Instagram poll a few months back and found that my male friends overwhelmingly wanted DeSantis, while my female friends were more split between Trump and DeSantis. I wonder if there's something to that.
Well usually there is the stereotype that males esp. in households where the male is still dominant are more likely to be high-information voters, so care also more about economic matters and have a better economic understanding while women in that case and especially historically tended to be low information voters, and in that case they would vote for what they basically already know and DeSantis is something new (the challenger) while Trump is what they know and essentially the incumbent of the moral leadership of the Republican Party, which would also explain trumps increasing appeal among certain hispanic groups.
Secondly a non college educated person is more likely to be a low information voter in that case too. I think women are also more likely - especially if they're conservative or republican and at age - to be non-college educated than men simply due to gender inequality, not having the same chances as males when they were kids or young adults.