Reach or not, it is their most favored social media image of the entire campaign. Again, plenty of unflattering Vance images out there - just Google him!
Every time the Ryan campaign makes a pitch online where poll numbers are cited, that is the image used. In fact, it was the first social media image the campaign posted on Twitter and their second overall tweet on the campaign account back in March. Just FYI.
Umm, how is standing in front of a light anti-Semitic?
Also, the image, if you didn’t notice, is hosted on wikimedia commons and thus doesn’t require paying for a license.