Most normal people are not going to risk their lives for frivolous things like shopping for clothes or going to restaurants or seeing movies, especially now that the internet allows you to do most of this stuff at home.
You have a lot more faith in “normal” people than I do lol. Unless there are literally bodies in the streets, people will go to all the places they can like normal. Especially the older demographics actually most vulnerable to the virus. Older Americans are the most likely group to act like nothing that happens in the media or outside world will actually effect them. You will never be able to stop the Boomers (especially Trump’s base) from (what they they view as) their God Given Right to go to the Cheesecake Factory and yell at the waitress.