Article on Ad spends by 2020 Dems

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In the wake of Bloomberg’s presidential campaign launch on Nov. 24, he’s invested $57 million in TV advertising, putting him on track to overtake fellow billionaire Tom Steyer, who has spent just over $60 million since July, according to data compiled by Advertising Analytics. The latest data from the ad tracking firm shows Bloomberg has spent over $6 million on national TV spots, plus $3 million in local ads focused on New York and Los Angeles, and over $4 million in Texas spots. California and Texas combined serve up over 600 delegates to Democrats running in the 2020 primary.

https://www.cnbc.com/2019/12/03/mike-bloomberg-spends-over-57-million-on-tv-ads-could-surpass-steyer.html

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Bloomberg rolling out fresh TV ad batch amid record buys topping $100 million

Just two weeks in since jumping into the 2020 race, billionaire and former mayor of New York City Mike Bloomberg has flooded the airwaves with huge ad buys. He has outspent on television advertisements more than all the top-polling Democrats combined-- a figure that as of Tuesday evening reached $100 million, according to CMAG’s ad data.

After dropping $37 million on Monday, the former New York mayor added another $945,000 on Tuesday, bringing the total to $100.6 million, according to CMAG. More than $60 million of that has already gone up, blanketing the airways with than 57,000 spots in more than 200 markets across the country, including Los Angeles, New York, Houston and Miami. Bloomberg’s ad spending dwarfs all other Democratic primary candidates by far -- including California billionaire activist Tom Steyer, who until this week had remained a top spender with $81 million on television as of Tuesday. Moreover, Bloomberg’s current $100 million hits the cap that Steyer’s campaign had set for itself at the outset.

Sen. Bernie Sanders, I-Vt., has spent about $8.8 million on television ads since jumping into the air battle in October. Sen. Elizabeth Warren, D-Mass., has also spent about $8.7 million on airtime but much of that has been reserved for early 2020.

https://abcnews.go.com/Politics/bloomberg-rolling-fresh-tv-ad-batch-amid-record/story?id=67638281

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According to Medium Buying, an ad buying company, Buttigieg’s campaign spent $870,000 between November 5 to 11 on TV ads in Iowa alone.

Democratic presidential hopeful Pete Buttigieg spends $2 million on first SC-wide TV ad


Democratic presidential hopeful Pete Buttigieg will drop his first statewide ad in South Carolina on Tuesday, part of a $2 million ad buy in the state that includes digital and radio, his campaign said. The 30-second ad, titled “Welcomed Me,” uses fragments of his speech given last month at the Iowa Democratic Party’s Liberty and Justice Celebration, a yearly party for the state whose voters are first to pick their preference for the Democratic presidential nominee.

https://www.thestate.com/news/politics-government/election/article237944489.html


What’s Playing in Des Moines

And with the campaign’s biggest ad buyer — Michael R. Bloomberg, who has spent more than $100 million on television and digital ads — absent from the Iowa airwaves because he’s not competing in the caucuses, the Des Moines market provides an interesting snapshot of how candidates are framing their messages to voters in the crucial first nominating state. All told, 16 candidates have advertised in the market, Iowa’s largest, for a total of more than $11 million in spending (not including spending by outside groups), according to Advertising Analytics, a media tracking firm. The type of advertisements each campaign is running is indicative of the candidates’ current needs in the fluid primary field.

The top spender in Des Moines is Tom Steyer, the billionaire from California. Until Mr. Bloomberg, the billionaire former mayor of New York City, entered the race, Mr. Steyer was leading the rest of the field in spending by millions of dollars. He has dropped $3.1 million in the market, according to Advertising Analytics. Andrew Yang, the entrepreneur with no political background, took a similar approach to Mr. Steyer, with more than a third of his $870,000 in Des Moines advertising focusing on two biographical spots.

Former Vice President Joseph R. Biden Jr. has spent more than $800,000 in Des Moines so far, and the two ads he’s spent the most on focus singularly on defeating President Trump. Senator Elizabeth Warren of Massachusetts has spent over $400,000, and her two top ads each focus on a specific policy proposal: one on climate change and another on social security. Senator Bernie Sanders of Vermont, who aside from the two self-funding billionaires had the most money in the bank by the end of September, is the third biggest spender in Des Moines with $1.3 million, and is running ads tailored specifically to Iowa. “Iowa is poised to power America with clean energy,” one ad says, focusing on Mr. Sanders’s plan to combat climate change, with sweeping views of windmills across Iowa.

Mayor Pete Buttigieg of South Bend, Ind., who trails only Mr. Sanders in fund-raising, spent $1.8 million in Des Moines. His top ad is a 60-second spot familiar to Iowans who have been following the presidential race, an excerpt from his speech at the state party’s Liberty and Justice dinner, where he had by far the biggest support among the thousands in attendance. Of course, simply dropping money in Des Moines doesn’t always equate to rising poll numbers. John Delaney, the former congressman from Maryland, has spent more than $1 million in Des Moines, but his campaign has yet to crack 1 percent in recent polling.

https://www.nytimes.com/2019/12/10/us/politics/des-moines-2020-advertising.html