This is pretty much what happened with him in 2006. Is this other guy a moderate like Kean or a conservative like Christie?
He's a pharma executive with no prior political experience, so there's not much record. He is pro-choice and was prominently unendorsed by New Jersey Right to Life after he made that announcement. He's vaguely anti-tax (said he supports Trump's individual tax cuts and wants to make them permanent but opposes the cap on the SALT deduction and would remove it it), but it's unclear what his actual positions on tax would be as a politician. Overall, he sounds like he'd be the most centrist Republican Senator if elected, although that's not really saying all that much and hard to be sure if that's actually the case or all just posturing for the election since he has no record.