How did Obama win Indiana?

[Kodak]

Still there has to be a strange reason why almost every county and even in rural Indiana swing so hard in '08 which didnt occur anywhere nationwide with the same margins that it did in Indiana. without those swings in Rural indiana as well, Obama would not of won the state.

Obama heavily targeted the state late in the campaign, while McCain spent almost no resources on it, knowing that if he lost the state he would already lose the election.