If Schauer wants a shot at winning, he needs to be ramping up his name recognition soon. He has been spending a lot of time in front of friendly audiences (and hopefully in front of donors). Schauer seems like a genuinely personable, likeable, and intelligent guy, and he has handled himself in the press fairly well so far.
And he has actually taken policy positions, and described exactly what he would do as Governor. He definitely isn't lacking in campaigning skills, but he needs to increase his visibility.
The cheapest ticket to one of his campaign rallies is $100. If you're seeing him in person, you are a donor.