Apple vs Cisco in the Dow Jones... 1000 points.

[phk]

Do you think this has any notable impact on peoples behavior ranging from consumer confidence to approval ratings?

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[True Federalist (진정한 연방 주의자)]

Of course, had Apple been in the Dow, those people who use the Dow as a factor in their decisions to buy and sell would have reacted differently.  Likely the market as a whole would be slightly lower, with the Dow around 12,500 or so.  While it doesn't really make sense for people to use the DJIA as a barometer of the market, they do, so the choice of stocks to include does matter.