Megasaurus models campaign, vision on New York Mayor Michael Bloomberg

[Lunar]

http://www.orovillemr.com/news/ci_15642646

Whitman also adopted Bloomberg's tactic of "microtargeting" voters. Eight years before Whitman's campaign began, Team Bloomberg perfected the art of using phone surveys and overlapping marketing and political databases to fill mailboxes with messages tailored to a voter's ethnicity, income level and political leanings.

"They knew you were making $50,000 a year, had a 401(k), drove a Prius and shopped at Bed Bath & Beyond," Muzzio said.