What fired the idea was that I heard Adam, the first one, was getting pissed at all the people telling him how awesome his new show was and him saying thanks (thinking they were talking about Fargo I guess) and then the "fan" saying "yeah, The Goldbergs is the best new show on TV!". I can totally see how that would get under your skin the 300th time it happens....but you shouldn't go to twitter about it.
link (that's not where I heard about it, I heard about it from both Adams on two different podcasts)