This ad is just so weird. Like it’s just the two pictures and it looks like the captions got swapped. Like seriously even the word play works better in reverse. Common Man Fetterman vs Coastal Elite Costello.
The entire point of this ad is to align Costello with Wawa (staple of southeastern PA/most of NJ) and align Fetterman with Sheetz (staple of western PA) to damage Fetterman in the Philadelphia suburbs. The fonts/branding used are the fonts/branding of the respective stores. It's a pretty toothless and overall dumb idea.
Pollster is correct on all levels.
As someone who is from SEPA/Philly burbs/Philly, this ad is just embarrassing and so cringe. But it's Costello, who used to be my rep back home before redistricting, and he's always been that way. He's the worst (+ Pat Toomey)
I actually think it’s kind of clever, even though there’s a possibility it backfires and it reeks of stereotypical city good/everywhere else bad stereotypes of Democratic politicians. It also looks like Costello might be wearing a Phillies jersey.
