Yep. That was my first thought, too. This is him choosing his lane and placing his starting blocks.
I just don't see him getting far. A dominionist pretending to be a populist with a charisma befitting the (unelected) diplomat he is?
He's also fat. Americans are fat but don't seem to like overweight politicians. And before anybody mentions DJT, his supporters are brainwashed and think he looks like prime Arnold.
The last four Republican Presidents have been:
a movie and reality-TV actor turned politician,
a wealthy businessman turned politician (who was the actor's #2),
the wealthy businessman's son, and,
a failed businessman turned reality-TV actor.
I don't think he'll go that far either, but past experience certainly suggests he has a shot.