I hate Tolkein's world; always have.
Yes. Jackson movies are for people who love the Fantasy genre in general but hate Tolkien's world and always have.
I always found Tolkien fairly banal. 'Depth' doesn't necessarily mean good. He farmed just about every Celtic, old Anglo-Saxon and Norse myth he could get his hands on and then framed the fantasy genre so that his ideal became the standard. The fantasy genre was just as prolific 'Pre-Tolkien' and the fact it's been lost a little is a great shame; T.H White, Mervyn Peake's Gormenghast, Fritz Leiber etc. Tolkien's imagery was influenced from Stevenson, Victorian fairy 'paintings' and the arts and crafts movement. Film makers have every right to take what Tolkien wrote, given that there was nothing particularly new or unique about it and splash it about on screen. You can't be a purist about Tolkien because there's nothing pure about it to begin with.