Also I kind of agree with BRTD here, in the sense that if you want to re-name a church to "appeal more to young people" (which I think isn't that helpful but still), if it's still "St. [Name]'s Church of Bournemouth" you are not really changing the mental image people will have
Especially given that it's in
Bournemouth, geez louise. I'm sure it's not the same place it was in the days when it was a retirement enclave for people similar to J.R.R. Tolkien at best and Gerald Gardner at worst, but I can't imagine its popular image within England has changed
that much.