Yep. That was my first thought, too. This is him choosing his lane and placing his starting blocks.
I just don't see him getting far. A dominionist pretending to be a populist with a charisma befitting the (unelected) diplomat he is?
He's also fat. Americans are fat but don't seem to like overweight politicians. And before anybody mentions DJT, his supporters are brainwashed and think he looks like prime Arnold.
Pompeo kind of has an endearing, jolly fat look like Tony Soprano or Chris Christie though. Could play well in Jersey and Delaware (primary wise). Look at the blowback towards Michelle Obama's healthy school lunch program. America is very obese and I'm less sure than ever this would work against a candidate. Trump's fast food addiction was likely a selling point to some, JB Pritzker is also fat and popular.