I'm not really sure if he is a Republican or Democrat, but he is a major critic of ESPN's liberalism and has appeared a couple times on Tucker Carlson to talk about it.
He's not opposed to ESPN's liberalism per se, but thinks it's bad business to fire Curt Schilling (whose repeated anti-trans comments Clay strongly disagrees with) but keep liberal anchors. Also Clay wants to pick up market share for his radio and online empire and if conservatives hate ESPN he figures they might as well switch to him.
Let me be clear that I roll my eyes at his hot takes attacking ESPN for liberal bias and all that, but it's hard to disagree that ESPN is losing conservative viewers. He really is a good college football commentator though, which is why I've been a fan for years .
What I don't get is how all these people melting down about his comments today don't realize they're just exposing him to more potential fans and making him richer.