What’s the Cheri Berry effect?
Cherie Berry (I misspelled thanks to Cheri Beasley) is the former Republican Commissioner of Labor, who overperformed relative to what you might expect because her office decided to place photos of her in every elevator in the state.
Image by J. Collins. No changes made.
Since she left office in 2021, Dobson is the guy who's in every elevator now. He hasn't quite had the same meme-ifaction as Berry, whose ubiquity and amusing rhyming name earned her the nickname of "the Elevator Queen."
Huh looked it up, someone even dressed up as her for Halloween*. Nikki Fried tried something similar in Florida and put her name on every gas station. Wonder how it would have gone for her if she had tried to run for election
*is there something more atlas than dressing up as random elected row-offices.