I think the point is surely that until recently, the Canadian Tories were fairly crap at "populism".
If that is now changing - even under a pretty rigid ideologue like PP - that is surely notable.
The moment Poilievre took off his glasses the CPC the chances of a CPC majority doubled. To an outside observer, a huge part of why the CPC couldn't seal the deal in 2019 or 2021 was that Trudeau was just so much cooler than the CPC leader. O'Toole was weak and Scheer was awkward. I thought the same when PP was first chosen, since he kind of had an 'angry nerd' persona, but taking the glasses off has elevated his image. Now he comes across as forceful and sharp in comparison to sad divorced Trudeau.
