I've got it all planned out. I'll run for Mayor in four years, and make sure I get lots of publicity so I am a household name around the Congressional district - then run for the House in 2012 - get lots of publicity (I would be the youngest person elected to congress) so I am a household name around the state. Then after 3-5 terms in the House I'll make a run for Governor.
I just need the money to do all of this... I've already saved $6,500.
Good start. Budget about $0.50 to $1.00 per resident or about $3.00 to $5.00 per vote cast in the last election for the office. That should cover mailings, signs and ads.
More important is to get some organization. You need a core of backers who will provide ideas, legwork, and communication skill. The sooner the groupbegins to get together the better they will work together through a campaign.