Sometimes I wonder if the GOP would be better off officially pulling out of CA and creating a right wing state party called "The California Conservative Party" or something and running candidates on that banner and just have them caucus with the GOP nationally. Part of me suspects that it's literally the word "Republican" that's so tarnished in CA and that sort of shell game could let them run candidates without that R next to their name.
I totally agree with you, it’s very difficult nowadays for a state party to built its own brand and to distinguish itself from the national party (dems have the same problem in OK and most red states).