Who ran a better campaign?

[Peanut]

Who flipped 13 states and won 6 of them by a lot, while receiving almost no pushback?

And whom flipped 6 states, but won only 2 of them by anything big, while receiving a lot of pushback?

The DUI and Comey were the event turners that pretty much skewed results from what the campaigns really were.

I don't really remember this election, so how important was the DUI? Enough to flip narrow States like Iowa or narrow Bush's margin considerably in others?