Nelson wins despite his poor outreach to the Hispanic community because Latinos are only 16-18% of the elecotorate in Florida, compared to the white electorate being 60%.
I have no idea why Atlas overhypes Hispanics so much. Trump won in FL despite doing completely garbage with hispanics. White voters are 60% of the electorate, so it makes more sense for Nelson to campaign to old white voters rather than Latino voters. I actually think Nelson should be primarily focusing on old white voters who care about health care.
It also makes sense that Rick Scott is campaigning to hispanics... that's what persuasion is. Politicians target groups that their party usually does poorly with (Scott & Repubs w/ Latinos, Nelson & Dems with old white voters).
You would think after Hillary's loss that Atlas would realize how irrelevant hispanics are in the American electorate. You need to swing like 4 Hispanics to make up for 1 White voter.... in FL. It's about 8 Hispanics to 1 White voter in the US at large.
That said... as a senator from FL... Nelson's hispanic outreach is embarrassing. He owes it to his spanish constituents to work harder.
Edit: LMAO at this part
Rode Obama's coattails? Nelson outperformed Obama by a lot.