The alt-right has seriously won the whole of society with the mewing nonsense.
These fools really think people like Ted Cruz were players when they were young?
I remember my brother was into that about 6 years ago, during his "incel" phase (thankfully long over); I thought it was stupid at the time and I'm honestly surprised that it seems to have cropped up again. It seems like a lot of stuff starts on 4chan or other unsavory parts of the internet (my brother also liked the "NPC meme" around 2019) before it gets adopted into some kind of mainstream for whatever reason.