The type of male Republican most likely to accomplish this (especially against a D female incumbent) is reserved, "knows his place," doesn’t make any conspicuously gender-based appeals/categorically refuses to engage in identity politics tailored to a predominantly male audience, keeps his head down, and basically brands himself as a non-ideological, compassionate citizen who only reaches his most important decisions after listening to the counsel of his wive (and daughter). By contrast, people like Scott Brown, Donald Trump, Don Bolduc, Corky Messner, Paul Hodes, and other assertive, confrontational, male 'machismo' candidates who literally or metaphorically step into the female comfort zone/safe space and think they can set the tone inevitably end up getting rejected in a humiliating fashion by said D female candidates and the kind of female voter base that endorses/celebrates/actively contributes to this resounding rejection. We’ve seen this movie before and know how this story ends, and there’s not much reason to believe it will be any different with Bolduc (or Lewandowski, LOL). If the Republican goal in NH is "supercharged gender polarization", i.e., aiming for R margins among NH men that exceed the D margins among NH women, then good luck — there’s a good 43%-44% of NH men, many of them oppressed in a very one-sided relationship, many of them socially liberal, many of them single, who will gladly join the female-driven humiliation of the type of man they are not/cannot be (think of them as the Chris Pappases of NH). This really just boils down to simple psychology
This just reads like broscience dude, especially the bolded.