As Centrist and Xavier have noted, Hobbs has virtually zero TV presence currently. (Lake doesn't either, but as I've said she doesn't really need it due to her name recognition.)
Tying into what I said earlier and about what was asked about Kelly-Lake voters? My parents, for two. They're just in love with her. I managed to cajole them into voting for Biden, and they really like Mark Kelly, but I can't currently dissuade them from voting for "Kari."
The abortion angle? Doesn't move them at all. The nutcase election rhetoric? According to them, she doesn't really believe it, so it's okay.
A confident and familiar female candidate with a lot of experience in charming and playing an audience is hard to paint as "extremist" regardless of her actual policy positions or past statements, who would have thought? (They’re probably right about Lake's 'Trumpism' being entirely performative, though.)