I just don't understand why he waited so long. The ad is simple, homey and makes him out to be a compassionate moderate. If he'd ran it in April the field would clear. Literally all he had to do was introduce himself, why now?
He waited until all of the primaries and runoffs were resolved before diverting voters' attention to an election that is occurring later.
Not directed at anybody here in particular, but Atlas (and election twitter) often forgets that tens of millions of voters don't engage with politics and elections that emphatically until the final lead-up, and sometimes not even then. Asking voters to focus on this many races and candidates at once is a tall order, and not a wholly fair request when a large swath are working people (often parents) whose time and attention is already stretched thin.
Also worth noting that many competitive races are impacted by who the candidate shares the ballot with. Another reason for Warnock to wait until all primaries are resolved.
The GA regular primary was two months ago.
Two months ago Atlanta and every other major city were protesting for greater racial justice.
Warnock had an incredible chance to introduce himself to the state at a moment when people were the most receptive to hearing from a man with his resume and his views.
Not to say that the desire for racial justice is diminished now, but waiting until now to go on the air was a poor choice