An ethical philosophy can be so if one uses fallacious arguments based off it. Is "Moderate Heroism" a logical fallacy? Not exactly, but the basis of it is a commonly accepted fallacy (Middle Ground.)
Positing that moderation is better (for some given set of reasons) is not a logical fallacy; positing that it is inherently better because it
is moderation (unless you define "good" using "moderate" for some reason), is a logical fallacy.
It's one of a wide range that basically consist of confusing correlation and causation. If you were picking an option blindly, the moderate option might generally be best; but abandoning additional information for "moderation" is fallacious, if you can evaluate it on actual merits.
When I was a kid I used utilitarianistic arguments against doing things like cleaning my room. I'm sure those would be considered fallacious.
Why? There is nothing logically unsound about an ethical system that posits that victims of rape should abandon irrational feelings of violation in favor of utility. How is that fallacious?
Your argument, as John points out, was not utilitarian anyway; it was narcissistic and hedonistic. That doesn't make it fallacious either, if you define your world around your own personal pleasure -- or your ethical system around each individual's.