I want to say the safest bet is to ignore this new polling firm going forward, but watch us all get disappointed as they nail the 2024 primaries and general election.
Technically, it's not a new polling firm. It's been around since 1986 in Canada.
Is it reliable?
It is pretty much the gold standard here for Quebec elections. I'm not sure how well it fates in the US, though. It was their first year they started polling the US general election and, like most other pollsters, they overstated Biden's margin of victory at the national level.