RMG believes that asking the right questions and properly interpreting the results is the key to any successful research project. Unfortunately, many public pollsters continue to ask questions and interpret the results from the perspective of a Georgetown cocktail party. That’s a perspective few Americans share developed in a language that few Americans speak.
RMG’s Counterpolling™ technique is a system for asking questions in the language of everyday Americans. This approach surfaces the gaps—often huge—between the political elite and the nation they are supposed to serve.
