Honestly, if you look at Vance on paper he seems like a really solid + tier candidate:
- Veteran
- Successful in Business
- Great Biography
- Above Average Name Recognition
But when you put all this into practice... Vance is pretty terrible because he's just not likeable. No one wants to have a beer with JD Vance.
He's the particular type of later-in-life Catholic trad convert who reads
First Things, dislikes fun, and probably thinks Americanism is a heresy. The kind of Catholicism that rubs a lot of Protestants and Nones the wrong way, and even some normie cradle Catholics. That's the core of his problem.