On this note, I recommend this book below to everyone:
A Science Fiction story in which technology creates the Hindu gods.
Looked it up, it sounds fascinating.
It's hilarious on so many levels that a group of people who think themselves too smart to believe in God or hell are terrified of this thing, which is just Evangelical Christianity with belief in AI research replacing belief in Jesus Christ.
I find it very interesting in some way. Goes to show that the notion of deity is so universal that it can emerge even on the basis of an ostensibly hyper-rationalistic framework (although, again, I still don't see how the rationality of this makes any friggin' sense, but anyway).