If you were in charge of NC Democrats, what would your goals be?

[Roll Roons]

I think there’s a balance to be struck here. You can’t completely neglect in-person campaigning. Getting your name out there is important, and voters should get to know you, but you also do need to fundraise in order to be a viable candidate, especially in a large state like NC.

The other thing not pointed out is that Jackson’s social media savvy could have been a very effective way of getting a lot of small-dollar donations. I could easily see him raking in a couple million from a well-timed viral video.