Interesting thread in r/Azerbaijan this morning asking why Armenia has better diplomacy--referring to the recent expressions of public support from France, the United States, etc. Some correctly see this as primarily rhetorical support. Others have an intriguing theory that foreign powers like to prop up Armenia to create a wedge between Azerbaijan and Turkey and prevent the true, full power of a united Turkic state. That feels sort of like the Azerbaijani version of the typical Russia-originating conspiratorial views on the region.
I've always found it amusing that nearly any book you read on modern Persian history will bring up how much Persians love conspiracy theories.