I give Bush's '04 Campaign and A. Considering outside circumstances, and Bush's presidency, Bush really did a good job. I wouldn't vote for him, but he did a great job winning voters he had no buisness winning. He was a weak candidate, but he ran a good campaign. Overall though, pretty weak field for the most part. It's quite interesting when you think about it, because Reagan, Nixon and Eisenhower were all great candidates who ran great campaigns.
Bush'04 campaign was a disgusting, demagogic and dishonest campaign. When you are an incompetent president who is destroying America in the name of God, the only way to campaign is to say that you opponent is an antipatriotic ( Kerry loved France, what an horror ! ), an intellectual ( according to Bush everyone who isn't stupid as him is an intellectual ) and a traitor ( contrary to Bush, Kerry did the Vietnam War ). Bush'04 campaign is just nauseating, it's a concentrated of stupidity, bigotry, demagogy and calumny.