Politcal Wire: Hillary running push polls in Iowa
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  Politcal Wire: Hillary running push polls in Iowa
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Author Topic: Politcal Wire: Hillary running push polls in Iowa  (Read 968 times)
Amenhotep Bakari-Sellers
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« on: June 27, 2007, 08:28:55 AM »

http://politicalwire.com/archives/2007/06/27/clinton_running_push_polls_in_iowa.html
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« Reply #1 on: June 27, 2007, 08:36:49 AM »

With all due respect, 95+% of legitimate polling is often incorrectly identified as a push poll.  Anyone who's spent any time at all running a campaign knows this.

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No, no, no, no, no.  That's NOT a push poll.  Testing your opponents' negatives is a very real part of partisan polling, and just about the only reason to commission a poll in the first place.  Horserace numbers tell you nothing.  It's message testing that's key, and actually worth dropping several thousand dollars for.
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