Describe the average Carter 1976/Reagan 1980 voter?

[If my soul was made of stone]

Socially conservative Union members across the USA especially the Midwest...Reagan Democrats.

As has been noted here several times before, Nixon had far more appeal to this demographic than Reagan. Why do you think that West Virginia held on for Carter in '80 while McGovern had only won one county there eight years earlier? McGovern->Reagan areas are typified often by the academic presence that was the core of McGovern's base.