Did Nixon actually underperform in 1968? (user search)
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  Did Nixon actually underperform in 1968? (search mode)
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Author Topic: Did Nixon actually underperform in 1968?  (Read 2678 times)
MarkD
Junior Chimp
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Posts: 5,185
United States


« on: July 25, 2022, 02:43:36 AM »

George F. Will published a book in 1987 called The New Season. One of the most unforgettable things I remember reading in that book went somewhat like this:
One of the most impressive barrages of political advertising on TV was Richard Nixon's in October 1968. The barrage was, at that point, much the most expensive in American history. And it coincided with a dramatic and almost decisive swing of votes towards Hubert Humphrey. Gallup estimated that about 100,000 votes per week were moving to Humphrey that month.

So I'd say yeah, Nixon definitely did something wrong and underperformed in ways he did not plan on.
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