What percentage of the population says "Latinx"?

[💥💥 brandon bro (he/him/his)]

Probably slightly off topic but a point I've wanted to raise in this discussion for a while:

Like a lot of things there's not only a cosmopolitan/college attainment divide here but also probably a huge age divide.

Lots of older people (especially older Latinos/Latinas) will skew away from using or even knowing the word because they're less likely to be college educated and steeped in college-driven media.

The best predictor of use of Latinx is probably age. I'd bet the bulk of people who use it are under the age of 40. However because there are a lot of older people in the US, and because older and non-college people are typically ignored by most national media, people are surprised at how unpopular the term (and many other progressive ideas) in the population at large.

Usage seems like it will increase because younger people (especially teens/early 20s people) are so steeped in a global internet culture which skews cosmopolitan and progressive. If you're a 17 year old who has never set foot on a college campus, you may be inclined to say Latinx because you see it in a bunch of TikToks or Instagram posts even if you're not necessarily college bound. I think this means over time terms and ideas like this will have an easier time entering the mainstream and the college-attainment divide will soften.