Erin O'Toole is appealing to the "left behind" working class with populist messaging and saying nice things about private sector unions, championing pipelines and the resource sector as a job strategy, combined with some cultural conservatism about "wokeness", Canadian nationalism etc.
Some more orthodox conservatives are apparently calling him "Bernie O'Toole" while liberals and the left are saying he is "taking from Trump's playbook."
Will it work?
The important thing is has he changed his stance on sneakers?
