There’s another noteworthy contrast between these Biden and Trump voters. Only 14% of Biden voters said they would vote for Biden because they like his policies even though they don’t necessarily like him personally; 36% said they would vote for Biden because they like both him and his policies.
The respondents who said they would vote for Trump were more divided: 45% of this group said they would vote for Trump because they like his policies, but not necessarily him personally. Interestingly, the same percentage (45%) of likely Trump voters said they would vote for Trump because they like him and they like his policies.
It would be interesting to see what policies this group has most responded to. There are some obvious guesses (judges, taxes, etc.) but I'd love to see some data.