Good thing his pal Osama put out that video right before the election to help him.
I think the argument that Bush won because of the Osama video is, to put it mildly, a weak one.
The Bush campaign was simply way better organised and run than anything the Democrats or the groups aligned with the Democrats could put together… Kerry was perhaps the best the Democrats could have hoped for and I don’t accept that he was a terrible candidate he wasn’t great but he was credible it was the failings of his campaign and the successes of the Bush team which lost that election for Kerry not him as the candidate though he’d did exactly excel at it