Bernie can win this state, but he'll have to pitch "BREAD AND BUTTER" issues to the voters. Many of them are economically liberal, they just don't know it.
I'd highly suggest Bernie goes down to a few good ol' boy coal mines and gets a little dirt on the hands. Nothing like some coal smoot on the old face to get those Bush-Bush-McCain-Romney-Trump voters to reconsider things.
(If you think that last part is insane, read this:
http://www.nbcnews.com/id/5461322/ns/politics/t/byrd-tells-kerry-how-win-w-va/#.XOIIvlNKhJU)