Yes, and I will explain why. Nowadays, people don't want natural and professional politicians running for office and winning. They want change agents (Reagan, Obama, Trump, Matt Bevin, Ron Johnson)
Watch this Nike Ad, and doesn't it look like a political ad the way how the ad is symbolized?
LeBron has become politically involved since the 2010s with the Obama presidency, Trayvon Martin controversy, BLM, Trump, etc.
He won't run in 2020, he'd be 36 years old, but do you see him potentially running for president in 2024 or 2028, especially if he retires from the NBA and does something else in his life?
https://ftw.usatoday.com/2018/10/lebron-james-nike-ad-pressure