Morning Consult national poll: Clinton 53% Sanders 35% (user search)
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  Morning Consult national poll: Clinton 53% Sanders 35% (search mode)
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Author Topic: Morning Consult national poll: Clinton 53% Sanders 35%  (Read 2871 times)
BundouYMB
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Posts: 910


« on: June 20, 2016, 07:42:06 PM »

This genuinely makes me wonder if Morning Consultant is a real pollster.

AFAIK polling gets more expensive with each additional question (at least that's how pricing is usually done.) Including more respondents also makes polling more expensive (disclaimer: Morning Consultant is an internet pollster so I'm not sure if this is still true for them, but I assume it is -- I haven't noticed other internet pollsters having gigantic samples before.)

And yet Morning Consultant regularly claims to have huge samples (nearly 4,000 respondents in this poll, for example) -- by far the biggest samples of any national pollster I can think of. They also include frivolous questions like Clinton v. Sanders and Sanders v. Trump, that should theoretically balloon the cost for no obvious benefit (these questions are irrelevant at this point and shouldn't generate Morning Consultant any additional media coverage or attention that the poll wouldn't have generated anyways.)

Given that this poll was done pro bono, this looks like a terrible business model on the surface... unless they're just making numbers up. Smells fishy. Someone should keep an eye on this lot.
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